Adding a Blog to your website is something that every business should consider:
- A blog enables you to add information without making any changes to your main website or overcrowding it. You can do this yourself: it’s easy to create new posts, there is no need to learn HTML and this is one area of your website which you can maintain and update yourself.
- A blog is useful for adding fresh and up-to-date information to your website. This shows your website visitors (as well as Google!) that your business is keeping up-to-date with was is going on in your sector of activity. Blogs are recognised by Google (and other search engines) as a rich source of specialist information. Note: A good blog doesn’t try to sell or advertise products or services, it is simply sharing valuable experience and information on a subject. A quality blog with regular posts giving useful information reflects expertise and a sustained interest in your field of activity – this is highly likely to lead your readers to check your website too, and perhaps share and bookmark your Blog!
- Writing posts about your area of expertise is an excellent way to use keywords related to your business in a natural and informative manner. Your blog could become a useful ‘door’ to your website, drawing in more traffic! Every time you publish a new post, it gives Google another entry point to your main website. This adds to your site visibility.
- Of course, you can link to your website main pages from your blog, which creates another incoming link – valuable for Google.
DOS AND DONTS!
- You should aim to add posts regularly (every couple of weeks is a good average – do what I say, don’t do what I do!). You should aim to add new posts at a fairly constant rate. If you need to increase or decrease frequency, try to do this gradually.
- Your posts must be relevant to your main subject and only give links to relevant areas/pages of your main website.
- Blogs need to be useful, free information (eg advice and tips). Topics should be related and complementary to your main business website and likely to be of interest to your website visitors. A good post should not feel like an undercover marketing message. It should provide helpful information. People won’t want to read how good your business is, they’re just after what will help them get what they want.
- Having your blog as part of your website (using your actual domain name) will help increase traffic to your website. If you host your website with Blogger, for instance, this will not be the case.
- Don’t duplicate contents from your website onto your blog – write on complementary or new aspects of your business or expertise.