Social Media communication has its own set of rules. Here are the main ones:
KEEP IT SHORT!
Twitter has a limit of 140 characters and even though Facebook hasn’t got the same restrictions, keeping your message short and punchy is always best.
If you’re finding it difficult at first, write your message, read it again and remove any unnecessary words and ‘fillers’.
USE GOOD ENGLISH
Spelling and grammar are essential to make your business look professional. It’s always worth checking before posting!
START A DIALOGUE
Posts should sound like a dialogue, not like a marketing attempt. You should try to sound personal and engage your followers into a dialogue – when possible, ask for feedback and comments instead of promoting your business. Use a direct style, ask for actions (eg ‘check this video’) or answers (eg ‘what do you think of…’).
FIND YOUR LEVEL AND STICK TO IT!
It’s worth thinking carefully how you want your social media messages to sound. It could be fun and light or serious and informative, whatever suits your business and your style. Once you have adopted a certain ‘voice’, stick to it!
You can give links to videos, blogs, new events… new ideas… Keep your posts lively and interesting and people to check you again!
Use keywords in your posts and link to your website to create ‘social links’. However, you should do this in as naturally as possible because overdoing it will make it obvious and will put off people – and search engines !