Monthly Archives: December 2013

Exciting New Domain Name Extensions in 2014!

Some big changes are about to hit the way we use domain names: hundreds of new domain name extensions will become available during 2014!

New Domain Name Extensions
The governing body which regulates the Domain Name System (ICANN) has approved the introduction of over a thousand brand new domain extensions. This will open many new naming opportunities and will make it easier to find the perfect domain name for your business or project.

Examples of the new domain name extensions which will soon be available for registration include:
.app
.blog
.city
.design
.food
.london
.tech
.web
.wedding
and many, many more!

The choice of domain names will be greatly extended, from the current domain extensions (TLD – Top Level Domains) such are ‘.co.uk’, ‘.com.’ ‘.net’, ‘.org’, ‘.biz’, ‘.fr’ etc (which will remain available) to include the new ones (which will be known as gTLDs – Global Top Level Domains).

These new domain name extensions are not immediately available for registration but it is likely a number of these will become officially available for pre-registration in the next few months.
The indications are that the process will provide trademark owners with a minimum of 30 days to register their trademark. After that, the new gTLDs will become available for purchase by anyone.

Information about costs of these new gTLDs hasn’t yet been released but it is thought that they will vary according to desirability – as you would expect!

More Domain Name Extensions News!
Nominet, the governing body for UK domain names, announced early December that from summer 2014, ‘yourdomain.uk’ domain names will be available to register, alongside the existing ‘yourdomain.co.uk’. The definitive launch date will be announced in February 2014.

Existing ‘co.uk’, ‘org.uk’, ‘me.uk ‘etc. domain name owners will be offered first rights to register and buy the equivalent .uk domain name. In cases where there are two domain name owners for the same name such as one who has registered the’ co.uk’ and another the ‘org.uk’, Nominet will be giving first refusal for the new ‘.uk’ domain name to the ‘.co.uk’ registrant.

These changes will provide a much larger choice of domain names and are likely to provide some great marketing opportunities for businesses!

Happy 2014!

 

Tips for naming a new business or project – and finding a Domain Name

Finding a good name for your business or project can be a real challenge. The name you choose will be the first thing people might hear or see about your business and you’ll naturally want the best name you can possibly find! Perhaps you already have some ideas but it’s fair to say that finding a great name usually takes time, lots of brainstorming, lots of sounding out sessions with business partners, friends, family and almost anyone you feel able to ask! Naming anything can be really hard.Here are a few pointers which could help you.

IDEALLY YOU SHOULD AIM FOR A NAME WHICH IS:

  • Memorable
  • Short
  • Easy to pronounce
  • Easy to guess the spelling of if you heard someone say it
  • Available on Facebook and Twitter
  • Without possible trademark conflicts – check trademark conflict
  • Ideally fairly unique, ie not too similar too loads of other names coming up with Google

YOU WILL ALSO NEED TO BEAR IN MIND:

  • The name you choose needs to sound right for your target market/readers/customers – ie who are they most likely to be? Young and trendy or perhaps older and fairly conservative? Fun or serious? Quirky or ‘no-nonsense’ people?
  • It will be useful to check the availability of the corresponding Domain Name on a major TLD like .com, .co.uk or .net. We can check this for you if you need help.
    It’s quite possible that your chosen name has already been registered, so you might have to think of similar alternatives. Your Domain Name does not have to be the same as your business name, but of course, it’s much nicer if it is. Perhaps you can think of a different spelling for your chosen name? In this case, you’ll need to ask yourself whether this misspelling will be acceptable in the context of your target market.
  • Your business/project name does not necessarily need to reflect your business – think of Apple, Google, Twitter, Facebook etc… However, you need to think carefully because including a keyword related to your business or project could give you a head-start with Google when it comes to getting your Domain Name for your website.
  • You will also need to think whether the name you choose could be misinterpreted or misunderstood and conjure up something entirely different to what your business or project is about.

GETTING INSPIRED

- These websites could help you get started with creating new words and names:

- Checking prefixes and prepositions to create new words and meanings can also lead to some interesting names – Wikipedia is a useful resource for this:

- It can be useful to jot down all possible names – some may not be good on their own but can become useful when combined with other words at a later stage in your naming process.

- Try to think of related and (not always direct) aspects of your business or project which could make your name relevant and more subtle – this in itself could make it more original and therefore memorable.

BUT DON’T FORGET…

However, it’s worth remembering that although a ‘good’ name is likely to make you feel happy and positive about your new business or project, the success of your new venture is likely to have little to do with its name and will depend much more on your marketing strategies, your approach to business and actually on having a product or service which people want to use and pay for.