Category Archives: SEO

Tips for writing Social Media Posts

Social Media communication has its own set of rules. Here are the main ones:


Twitter has a limit of 140 characters and even though Facebook hasn’t got the same restrictions, keeping your message short and punchy is always best.

If you’re finding it difficult at first, write your message, read it again and remove any unnecessary words and ‘fillers’.


Spelling and grammar are essential to make your business look professional. It’s always worth checking before posting!


Posts should sound like a dialogue, not like a marketing attempt. You should try to sound personal and engage your followers into a dialogue – when possible, ask for feedback and comments instead of promoting your business. Use a direct style, ask for actions (eg ‘check this video’) or answers (eg ‘what do you think of…’).


It’s worth thinking carefully how you want your social media messages to sound. It could be fun and light or serious and informative, whatever suits your business and your style. Once you have adopted a certain ‘voice’, stick to it!


You can give links to videos, blogs, new events…  new ideas…  Keep your posts lively and interesting and people to check you again!


Use keywords in your posts and link to your website to create ‘social links’. However, you should do this in as naturally as possible because overdoing it will make it obvious and will put off people – and search engines !

About Google’s update of 4th October 2013

Google’s latest update, Penguin 5 (AKA Penguin 2.1) was aimed at removing low quality, spammy sites from the results pages. It specifically targeted low quality links and paid links. It appears to have affected around 1% of Google queries.

If your website was hit by this update, there will be a marked decrease in traffic either from the day of the update or from the next day – check your website statistics.

SEO experts advise that if your website has been affected by this update, the only way to bring its ranking up again is to remove all poor quality links and work at improving the quality of your website information, paying special attention to your external links – your website links MUST be relevant to your business/subject and should aim to give further useful information.

It is worth mentioning that this update was run as a ‘filter’, ie it is not running constantly in contrast with ‘algorithm updates’ which bring permanent changes to Google searches. So, if you need to take some action, do it as soon as you can and you’ll need to wait for the next time Google runs this type of ‘filter’ to see any improvement in your rankings.

We all value finding good quality information on the websites we visit – I hate following poor links which are just a waste of my time, don’t you?! This time again, Google is taking another step towards dropping poor quality/spammy websites from their search results.