Tips for naming a new business or project – and finding a Domain Name

Finding a good name for your business or project can be a real challenge. The name you choose will be the first thing people might hear or see about your business and you’ll naturally want the best name you can possibly find! Perhaps you already have some ideas but it’s fair to say that finding a great name usually takes time, lots of brainstorming, lots of sounding out sessions with business partners, friends, family and almost anyone you feel able to ask! Naming anything can be really hard.Here are a few pointers which could help you.


  • Memorable
  • Short
  • Easy to pronounce
  • Easy to guess the spelling of if you heard someone say it
  • Available on Facebook and Twitter
  • Without possible trademark conflicts – check trademark conflict
  • Ideally fairly unique, ie not too similar too loads of other names coming up with Google


  • The name you choose needs to sound right for your target market/readers/customers – ie who are they most likely to be? Young and trendy or perhaps older and fairly conservative? Fun or serious? Quirky or ‘no-nonsense’ people?
  • It will be useful to check the availability of the corresponding Domain Name on a major TLD like .com, or .net. We can check this for you if you need help.
    It’s quite possible that your chosen name has already been registered, so you might have to think of similar alternatives. Your Domain Name does not have to be the same as your business name, but of course, it’s much nicer if it is. Perhaps you can think of a different spelling for your chosen name? In this case, you’ll need to ask yourself whether this misspelling will be acceptable in the context of your target market.
  • Your business/project name does not necessarily need to reflect your business – think of Apple, Google, Twitter, Facebook etc… However, you need to think carefully because including a keyword related to your business or project could give you a head-start with Google when it comes to getting your Domain Name for your website.
  • You will also need to think whether the name you choose could be misinterpreted or misunderstood and conjure up something entirely different to what your business or project is about.


- These websites could help you get started with creating new words and names:

- Checking prefixes and prepositions to create new words and meanings can also lead to some interesting names – Wikipedia is a useful resource for this:

- It can be useful to jot down all possible names – some may not be good on their own but can become useful when combined with other words at a later stage in your naming process.

- Try to think of related and (not always direct) aspects of your business or project which could make your name relevant and more subtle – this in itself could make it more original and therefore memorable.


However, it’s worth remembering that although a ‘good’ name is likely to make you feel happy and positive about your new business or project, the success of your new venture is likely to have little to do with its name and will depend much more on your marketing strategies, your approach to business and actually on having a product or service which people want to use and pay for.