Woodham Web Writer

Customised Websites and Personalised Service

 

SEO

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Woodham Web Writer provides on-page SEO

SEO (Search Engine Optimisation) techniques aim at making it easy for search engines to find your website. It goes without saying that in most cases, websites which are not 'search engine friendly' would be of poor value.

Social Media: Facebook, Twitter, Linkedin, Youtube and Google+

Facebook, Twitter, Youtube and Google+ are the big 4 social media

Social Media is now essential if you want your business website to rank well with Google. It's pointless hoping for good rankings if you haven't set up at the very least a Facebook page for your business - and preferably Twitter, Youtube and Google+ accounts.

If you need your business website to rank well with Google but feel it's a bit of a stretch trying to catch up with all the 'Facebooking' and 'Twittering', we can recommend a couple of online interactive videos to help you. These online courses explain how you can develop your own SEO and Social Media strategies.

More info

About SEO

SEO techniques are managed in 2 different ways:

On-page SEO
  • On-page SEO: these are the measures which can be implemented directly when designing a website - in the contents (ie quality information and relevant keywords in appropriate places) and in using accurate coding based on the current standards.
  • Off-page SEO: these are the measures used by SEO specialists. It relies on an extensive (usually on-going) analysis of your keywords in relation to those used by your competitors and focuses on SEO strategies such as the creation of links to your website in order to get search engines to give it a higher ranking position.
Off-page SEO

On-page SEO

On-page SEO is an integral part of our website designs - it is second-nature to us. However, we do keep up-to-date with the latest findings from SEO experts as criteria often change slightly following each Google major update!

In addition, we create a Google sitemap for each website we design to make things easier for search engines and ensure our websites are successfully indexed by Google.

Off-page SEO

Effective off-page SEO is time-consuming and requires specialist software and careful analysis based on an expert understanding of what is currently 'rewarded' by Google.

Although we have trained in off-page SEO, we do not currently offer this service ourselves. We prefer to do one job well (web design) rather than having to possibly compromise through lack of time to do two jobs... less well!

However, if this service is of interest to you, we can make some recommendations. One word of caution: beware of SEO companies offering quick results at low costs - at best, these results are likely to be short-lived, at worst, it could get your website banned from Google's index...

About Google

The general idea is that Google is aiming to encourage 'quality' websites, ie websites which you and I hope to find quickly to answer our question or problem when we are searching the web:

  • reliable information - "content is king!"
  • quality links - links to websites offering relevant, related and authoritative information
  • websites which don't take a long time to load
  • 'good' English - correct grammar and spelling
  • clear, logical navigation/menus and no broken links

For up-to-date articles on Google's latest strategies, check our blog.

About Google

In a nutshell, when you are preparing contents for your new website, put yourself in the shoes of someone looking for your service, product or information and try to answer the questions they might have. One thing is sure: we hate wasting time visiting websites which haven't made us any the wiser... whereas most of us will bookmark, revisit and recommend informative websites! The more accurate Google SERPs (Search Engine Results Pages) are, the more likely you are to continue using Google! If Google gets it right, we win, Google wins!

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Contact us today! We look forward to discussing your website project with you!

 

 

These videos are designed for business people who need to understand how SEO and Socila Media techniques can be used as effective marketing tools.

Register now for a free trial.

The 2 courses are normally £249 each but if you like the trial and want to go ahead with either or both, discounts and special offers are available. Please email us.