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DESIGNING  WEB  PAGES

Website Text: Copywriting for the Web

The way we access information on websites is very different to the way we use printed information:

This means that:

Therefore, when writing for the web, it makes sense to use a 'direct style' (no creative writing) with lots of headings, small paragraphs and bullet-point lists.

Websites Images: Web Graphics

Website graphics are often not vital from the information point of view, but often play a major role in the 'design' and in creating the 'feel' of a webpage.

Choosing the 'right' images for a website can be time-consuming but is usually rewarding. However, the choice of graphics we use on a web page needs technical considerations: using large images, or too many images can make a web page very slow to load (or even impossible to open on some older systems) - it's no use having stunning images on a web page that no one gets to see because they take minutes to download! For this reason, it is essential to 'optmise' all images used on a webpage: this means resizing all images (in pixels) and bringing the file-size down to the limit - stopping just before the image quality starts to degrade.

Search Engines

Websites don't automatically get 'found' by Google

Success with the Search engines relies on more than the accurate encoding of your web pages information. Some years ago, filling in keywords in a “Meta Tag” was all that was needed. But not any more!
When designing a website, it is essential to bear in mind the main criteria (there are around 150!) Search Engines robots use when assessing whether a website is worth indexing, what 'page rank' to give it and what keywords they have found in the site - they decide, not us!

What Google will reward

Although the rules (algorythms) used by Search Engines such as Google are regularly updated and are changing all the time, Google looks for:


The main idea is: we all appreciate websites which give good information, that are clear and easy to navigate, with useful hyperlinks and which provide quality answers to our questions. In essence, this is what Google tries to reward!

Woodham Web Writer can help you

When you are ready to start work on your website, our 'Website Starter Pack' will give you full guidance on how to write and organise your website content to ensure your website has the best chances of retaining Search Engines' interest.

Choosing a Domain Name

Although there are no set rules, good Domain Names are often short, memorable, 'snappy' and unusual - eg 'Google'.
When possible, it is good to include a keyword but this is not essential: many successful websites don't have a keyword in their Domain Name (eg: Amazon, Google and many more).

When operating in/from the UK, it is usually best to choose the '.co.uk' TLD (Top Level Domain as well as usually being cheaper (often about half the price of a '.com' TLD) to buy and to renew.

Web Terminology

If you are unsure about the meaning of any web design words or acronyms you might want to check it out in our Glossary.
(Please let us know if you can't find the word you wanted to check and we will add it to our list!)

Site last updated: 17/03/08   -    ©   Woodham Web Writer 2005 - 2008   -    All Rights Reserved